Description of job position
- Develop and implement effective marketing strategies for healthcare products and services.
- Conduct market research to identify customer needs, preferences, and trends within the healthcare sector.
- Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure alignment of marketing initiatives.
- Create and manage product positioning, messaging, and promotional campaigns to enhance brand visibility and market share.
- Analyze competitor offerings and industry developments to identify opportunities for product differentiation and innovation.
- Prepare and present marketing plans, budgets, and performance reports to senior management.
- Oversee the creation of marketing materials, including brochures, presentations, and digital content, ensuring consistency with brand guidelines.
- Foster relationships with key stakeholders, including healthcare providers, industry influencers, and clients, to drive product adoption and customer loyalty.
- Monitor and evaluate the effectiveness of marketing campaigns, making data-driven adjustments to optimize performance.
- Stay updated on regulatory requirements and industry standards to ensure compliance in all marketing activities.
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Position Product Marketing Manager - Medicine & Social Care in the labour market
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